Ticket sales for the upcoming Ohio State men’s basketball season, originally scheduled to begin at 4 p.m. Tuesday, have been postponed because of “technical difficulties,” said Brett Scarbrough, senior director of ticketing for OSU.

The e-mail informing students of the launch of ticket sales was sent Monday morning, but a significant number of students did not receive the information.

“We realized the problem this (Tuesday) morning that the e-mails had not broadcast,” Scarbrough said. “It had sent about 49,000 e-mails at the point where we made the decision to postpone the on-sale.”

He said that makes up about 70 percent of the e-mails that were going to be sent.

Once the e-mails were stopped, officials realized the problem.

“Specifically it relates to how the e-mail servers at both ends of the pipeline are talking to each other and allowing the flow of e-mails to come through,” Scarbrough said.

Shortly after 4 p.m., the athletic department sent out a press release stating, “Tickets were supposed to go on sale today, but technical difficulties caused the sale date to be postponed.”

Other efforts to inform students included a tweet by Assistant Athletic Director of Communications Dan Wallenberg that read, “Student tickets for Ohio State men’s basketball will go on sale at 4 p.m. next Tuesday, Oct. 12. Sale today was postponed-technical issues.”

Despite the efforts, some students did not hear of the change.

“I still signed on at (4 p.m.), still not knowing it was even postponed,” said Jake Schaurer, welcoming director for the OSU Sportsmanship Council.

A message on the university website informed Schaurer of the delay, but he never got the initial e-mail announcing that ticket sales were beginning.

“I was fortunate to have contacts that are involved in athletics that told me it was going on at (4 p.m.), but I would have had no way to know otherwise,” he said.

Those contacts included the student seating group Block “O.”

“We did a reminder … to Block ‘O’ members about the availability of the tickets,” said Josh Daenens, president of the organization. “It really had nothing to do with the athletic department.”

The university is taking the time to work out the server problems, officials said.

“Instead of 24 hours or 48 hours,” Scarbrough said, “we wanted to make sure there was plenty of time to get the servers in working condition.”

Chelsea Castle and Zack Meisel contributed to this story.