A new contest will give a pair of Buckeye fans the chance to say “I do” in the ‘Shoe this spring.
Horizons Companies, which helped promote the contest with sponsor Diamond Cellar, hired two Ohio State students to promote the contest to exchange vows in Ohio Stadium.
Luc Nutter, a sixth-year in finance and economics, helped the campaign by dressing in a tuxedo and walking around the ‘Shoe with girlfriend Jordan Davis, who wore a wedding dress.
“They knew me and my girlfriend were pretty well-known and outgoing to the max, so they thought we might be good for their campaign,” Nutter said.
Officials at Horizons Companies had already run television and radio commercials for the contest but felt that promoting at an actual football game would also be effective.
“We really wanted to have actual people out that could draw attention to the campaign, pass out fliers and answer any questions people had,” said Chris Weber, producer and account representative for Horizons Companies.
To participate in the contest, couples had to fill out an online registration form by Sunday. The form asked for couples’ basic information, a photo and a brief description of why they should win. Participants were also encouraged to create a video and upload it to the Diamond Cellar Facebook page.
Diamond Cellar will choose the winner of the contest soon.
The company is looking for the couple with the most compelling story, said Jen Walker, director of marketing for the company.
“From what we have seen, a lot of the couples who have entered either met at Ohio State or got engaged at a game or a tailgate and would like to tie in that special place with the place they are getting married,” Walker said.
The contest has received more than 600 applications.
Ashley Wilson and Matt Hoosier of Grove City are one of the couples in the contest.
“We saw (an ad) while watching the Buckeye game on the TV and thought that we had to do it,” Wilson said.
They showed their Buckeye pride by making a video and uploading it to the Diamond Cellar Facebook page.
“It would be a dream come true for us,” Wilson said. “I have season tickets and try to go as often as possible, and would love for us to get married in the ‘Shoe,”
The winner will be announced at the OSU vs. Michigan football game Nov. 27. The wedding will take place in the spring, and contest winners will work with OSU to coordinate the dat
“It will fall after the spring game but before the official start of the 2011-2012 season,” Walker said.
She said the idea behind the contest is to provide a rare experience.
“There is no experience more unique than getting married in the ‘Shoe,” she said.