With the return of students to campus, Gateway will be shaking things up with a new music event.
Gateway will be hosting a music video premiere in its plaza for local band Nick D’ & the Believers this Friday.
The Plaza Starts Shaking event was conceived when Nick D’ & the Believers approached Gateway looking for a bar in which to shoot their new video for yet-to-be-released song, “Room Starts Shaking.” The music video, which features band members and actors, takes place on the Gateway plaza and in World of Beer.
“(Gateway) just seemed like a great natural fit,” said singer and keyboardist Nick D’Andrea. “Also, CD102.5 started doing the (Local ‘n Live) showcases over the summer, so it just seemed like good timing.”
Drummer Joseph Barker said he was excited Gateway wanted to work together on the project.
“We were looking for someone to collaborate with to do the video, because we could have done it at any bar but we wanted it to be more than that,” Barker said. “We wanted something like a promotional collaboration, something that would be good for us and good for the bar.”
The video showing will be followed by a performance by the band, with an opening set by V!bes and a closing show by New Thousand.
Christiana Moffa, property manager of Gateway, said this is the first time Gateway has presented a concert of this size. It has also never hosted a music video premiere.
V!bes will be performing on the Beer Garden Stage. There will be a larger stage set up in the back of the plaza with a projection screen for the music video premiere and Nick D’ & the Believers’ performance.
“The Gateway was only rebranded in the past year with the new logo and all the new advertising, as well as the addition of the Beer Garden and World of Beer,” Moffa said. “Prior to that, even though there was significant room to do something like this, it just wasn’t marketed in that fashion.”
Although the event is free, Gateway’s charitable partner Love Your Melon will have a table by the World of Beer patio where patrons are encouraged to make donations and buy raffle tickets. Love Your Melon is a nonprofit organization that raises money for pediatric cancer research charities.
“We realize that free music and free concerts, stuff like that is really appealing to students,” Moffa said. “This gives them the opportunity to support local music for free, but also to support a great charitable endeavor that is very popular with their generation by giving a voluntary donation.”
The event is set to begin at about 7 p.m. and is expected to end between 11 p.m. and midnight. Patrons will be able to access Gateway Film Center and other businesses on the plaza during the event.
Editor’s Note: This article was edited on August 31 to clarify date of the event.