Being the “poor” college students that we all are, many of us undoubtedly place an emphasis on finding the lowest prices. Some take this to the extreme and camp out in front of a massive retail store in the wee hours of the morning on Black Friday, waiting for the opportunity to buy as much as we can for as little as possible.

What often gets lost in this rampant, low-cost driven consumerism is the high human cost it takes to achieve lower and lower prices. Specifically, this means the extensive use of sweatshop labor.

Many of us are familiar with the term sweatshop, but have difficulty really understanding how abhorrent the hours, wages and conditions are. Many of these workers are forced to work 70-80 hours per week making pennies per hour. Workers are discouraged or intimidated from forming unions.

They must fulfill certain quotas for the day and stay extra hours (with no pay) if these are not fulfilled. Some are forced to sit in front a machine for hours as they are not permitted to take breaks unless the manager allows them to do so. Unsanitary bathrooms, poor ventilation and extreme heat, upward of 90 degrees, are also prevalent. Child labor is utilized in some factories as well.

Facing mounting pressure from labor rights activists, trade unions, student protests and human-rights groups, companies claimed that they would make improvements. Many of the aforementioned conditions, however, persist. In many cases, even a few pennies more could make a substantial difference in the lives of these workers. Of course, multinational corporations are not interested in giving charity; they are interested in doing anything to increase profits. Also, many consumers in the West refuse to pay a little bit more even if it would improve the lives of sweatshop workers.

Free-market economic fundamentalists have argued that claims made by those who oppose sweatshops actually have a negative impact on the plight of the poor in the developing world. They suggest that by criticizing labor and human-rights conditions, anti-sweatshop activists have forced companies to pull out of some locations, resulting in workers losing their jobs. To shift the blame in this manner is to neglect a simple fact: Companies, not the anti-sweatshop protesters, make the decision to shift to locations where they can find cheaper labor and weaker labor restrictions.

Simply put, the onus should always be on companies such as Nike, Reebok, Adidas, Champion, Gap, Wal-Mart etc. They are to blame for perpetuating a system of exploitation which seeks to get as much out of each worker for the least possible price. By continuing to strive for lower wages and lower input costs, they are taking part in a phenomenon which has been described as “the race to the bottom.” The continual decline of wages and working conditions will be accompanied by a lower standard of living. This hardly seems like the best way to bring the developing world out of the pits of poverty.

So what can we do about it? Currently, the total disregard for human well-being through sweatshop oppression is being addressed by a number of organizations, including University Students Against Sweatshops. USAS seeks to make universities source their apparel in factories that respect for worker’s rights, especially the right to freely form unions.

According to an article in The Nation, universities purchase nearly “$3 billion in T-shirts, sweatshirts, caps, sneakers and sports uniforms adorned with their institutions’ names and logos.” Because brands do not want to risk losing this money, it puts pressure on them to provide living wages and reasonable conditions for workers. Campaigns such as this are necessary if we are to stop the long race to the bottom.

Rajeev Ravisankar is a senior in political science and international studies. He can be reached for comment at [email protected].